Seems such an obvious pick for marketers; figuring out what makes people choose one thing over another. I love it when academics can write for the masses. Iyengar is funny, insightful, and whip-smart. I learned a lot about how we choose among available options. Great for retailers thinking about their displays, web designers thinking of […]
The Art of Choosing Read More »
The first thing I thought when reading this book…he writes a lot like Gladwell. Duhigg follows a similar formula. Begin with a story that ends in a cliff hanger. Tell us about the science and the studies in a way we can understand. Then finish the original story. And if you’re curious about how to
The Power of Habit – Charles Duhigg Read More »
Malcolm Gladwell has the innate ability to take complicated phD studies, package them in an easy to understand way with the masses, and wrap them into a highly entertaining story. I’ve become a Gladwell completist and Outliers is my favourite. Let’s all put in our our 10,000 hours of practice.
Outliers – Malcolm Gladwell Read More »
Economics is the study of how humans respond to different incentives. Most economists study the monetary incentives. Steven Levitt studied a wide variety of incentives. From why there’s a correlation with crime and abortion rates, why terrorists don’t buy life insurance, whether standardized tests encourage cheating, and why some baby names get popular Levitt and
Freakonomics – Steven Levitt & Stephen Dubner Read More »
We are hardly the rational, profit maximizing creatures that classical economists led us to believe. Emotions, psychological dispositions, and just the ways our brains are wired play a role. Through a series of experiments, Dan Ariely proves how irrational we are…but in a predictable way.
Predictably Irrational – Dan Ariely Read More »
From primates to modern civilization in 443 pages (paperback edition). I heard author Yuval Noah Harari say on a podcast “History is not the study of events, but the study of change.” An insightful and mindblowing look at the long arc of human history from our hunter-gather ancestors to the agricultural, scientific, and industrial revolutions
Sapiens: A Brief History of Humankind – Yuval Noah Harari Read More »
The most important book I’ve ever read for understanding human behavior. Daniel Kahneman, the inventor of Behavioral Economics explains how our automatic System 1 brain and our deliberate System 2 brain interact with each other and the external environment
Thinking Fast and Slow – Daniel Kahneman Read More »
