Seems such an obvious pick for marketers; figuring out what makes people choose one thing over another. I love it when academics can write for the masses. Iyengar is funny, insightful, and whip-smart. I learned a lot about how we choose among available options. Great for retailers thinking about their displays, web designers thinking of …
The first thing I thought when reading this book…he writes a lot like Gladwell. Duhigg follows a similar formula. Begin with a story that ends in a cliff hanger. Tell us about the science and the studies in a way we can understand. Then finish the original story. And if you’re curious about how to …
Malcolm Gladwell has the innate ability to take complicated phD studies, package them in an easy to understand way with the masses, and wrap them into a highly entertaining story. I’ve become a Gladwell completist and Outliers is my favourite. Let’s all put in our our 10,000 hours of practice.
Economics is the study of how humans respond to different incentives. Most economists study the monetary incentives. Steven Levitt studied a wide variety of incentives. From why there’s a correlation with crime and abortion rates, why terrorists don’t buy life insurance, whether standardized tests encourage cheating, and why some baby names get popular Levitt and …
We are hardly the rational, profit maximizing creatures that classical economists led us to believe. Emotions, psychological dispositions, and just the ways our brains are wired play a role. Through a series of experiments, Dan Ariely proves how irrational we are…but in a predictable way.
From primates to modern civilization in 443 pages (paperback edition). I heard author Yuval Noah Harari say on a podcast “History is not the study of events, but the study of change.” An insightful and mindblowing look at the long arc of human history from our hunter-gather ancestors to the agricultural, scientific, and industrial revolutions …
Sapiens: A Brief History of Humankind – Yuval Noah Harari Read More »
The most important book I’ve ever read for understanding human behavior. Daniel Kahneman, the inventor of Behavioral Economics explains how our automatic System 1 brain and our deliberate System 2 brain interact with each other and the external environment
