During a state of emergency, we all move into wartime mode. In this war against COVID19, the front-line soldiers are the nurses and doctors treating patients and all the hospital and health-care staff that support them. The weapons experts are the scientists working round the clock to find a vaccine and a treatment. Air cover …
It’s fitting that my first post on this blog was inspired by the recent story from CBC about being in advertising past the age of 40. Coincidentally, my path to professorship started at the tail end of my 40th year on earth when I started teaching part-time. I enjoyed the industry immensely but I had …
Seems such an obvious pick for marketers; figuring out what makes people choose one thing over another. I love it when academics can write for the masses. Iyengar is funny, insightful, and whip-smart. I learned a lot about how we choose among available options. Great for retailers thinking about their displays, web designers thinking of …
An artist used lego bricks used to fill in holes in real buildings. Amazing art project and great free product placement for Lego. Lego Fill
What’s a brand to do in a mature market? Add a service. Tide is rolling out laundry service in various locations around the US. But I think there’s a better solution. Having a team of folders come to your house. Oh well, baby steps. Clean Clothes
S’well, Yeti, Sigg. They’ve become the new millennial status symbols. They…hold our water and keep it cold. So why are we spending up to $50 on one? Well not me. I tend to lose them. Fancy Water
Elon Musk needs a win these days. Looks like Tesla is now the preferred luxury car for US buyers. Electric Luxe
One of the big features of on-demand programming is less ads. One less acknowledged features of on-demand programming is the ability to press pause when nature calls or other interruptions arise. Now Hulu wants to ad ads to your pauses. Given that the user is planning to leave Advertisers are going to have to work …
It’s the one sector that’s resisting e-commerce. The logistics are complicated and the major players are still struggling to figure out how to make the financials work. But that doesn’t stop them from trying. Bring home the bacon
Facebook earns 98% of its revenue from ads. Twitter earns 85% from ads. Tencent earns only 17% of revenue from ads. See how Chinese platforms have found multiple and innovative revenue streams. Less reliance on ads can make for a better user experience Not Sponsored Link
