Nike created its first store with merchandise tailored to local tastes based on online orders Nike app data. Amazon, Warby Parker, and Alibaba are doing the same with their brick-and-mortar stores. Retail isn’t dead it just needs more ‘smarts’.
Nike created its first store with merchandise tailored to local tastes based on online orders Nike app data. Amazon, Warby Parker, and Alibaba are doing the same with their brick-and-mortar stores. Retail isn’t dead it just needs more ‘smarts’.