Marketing Professor
Constultant
Professor Jason Dojc is a long-time marketing agency veteran who recently moved over to the academic side. Jason created his first website during the medium’s toddler years and has been living a digital life ever since. While a fan of cool technology, Jason is fascinated by human behaviour. The “unaccredited digital anthropologist” spent his agency life helping clients understand how digital, social, mobile, and other ‘geeky stuff’ affects their business and then turn that knowledge into effective digital marketing strategies. His work has crossed a wide variety of sectors, including retail, consumer packaged goods (CPG), automotive, financial services, entertainment, real-estate, telecom, and healthcare.