During a state of emergency, we all move into wartime mode. In this war against COVID19, the front-line soldiers are the nurses and doctors treating ...

It’s fitting that my first post on this blog was inspired by the recent story from CBC about being in advertising past the age of ...

An artist used lego bricks used to fill in holes in real buildings. Amazing art project and great free product placement for Lego. Lego Fill

What’s a brand to do in a mature market? Add a service. Tide is rolling out laundry service in various locations around the US. But ...

S'well, Yeti, Sigg. They've become the new millennial status symbols. They...hold our water and keep it cold. So why are we spending up to $50 ...

Elon Musk needs a win these days. Looks like Tesla is now the preferred luxury car for US buyers. Electric Luxe

One of the big features of on-demand programming is less ads. One less acknowledged features of on-demand programming is the ability to press pause when ...

It’s the one sector that’s resisting e-commerce. The logistics are complicated and the major players are still struggling to figure out how to make the ...

Facebook earns 98% of its revenue from ads. Twitter earns 85% from ads. Tencent earns only 17% of revenue from ads. See how Chinese platforms ...

Nike created its first store with merchandise tailored to local tastes based on online orders Nike app data. Amazon, Warby Parker, and Alibaba are doing ...

Nike endorsed Colin Kaepernick back in September and now Addidas has found its cause. Only recycled plastic by 2024. These shoes were once a bag

Intelligent voices in cars, AR lessons for med students, all digital sign supermarkets and more. Useful Tech

When you express things in terms of probability percentages and you offer more than one base rate e.g. Heroin addicts make up 0.01% of the ...

Hot off the Colin Kapernick contract. Nike keeps showing it’s a company that stands for something by signing Justin Gallegos, an athlete with cerebral palsy. ...

Nothing about Mailchimp’s new brand uses slick design to point to the company’s maturity.Rather than going sleek, mailchimp is doubling down on quirkiness. Subject: Mailchimp ...

Walmart is testing kiosks that quickly retrieves a customer’s grocery order in seconds. Wonder if this could turn into a convenience play where customers who ...

There’s plenty of coverage on Nike taking on Colin Kaepernick but my favourite comes from Scott Galloway Writeup Video

So they listened to your ad; maybe they clicked through. But did it have a positive impact on the brand? Now Spotify advertisers will find ...

Impossible Food’s heme filled meatless Impossible Burger will now be featured at every single White Castle. A big step toward the meatless burger going mainstream ...